12 Nov How to maximize your hotels’ income in 3 easy steps
Today, having a Revenue Manager or a Revenue team is common in every hotel chain. However, most of independent hotels still need to use this Marketing and Sales technique.
Invest on systems
To be competitive in the market, as a hotelier you must commit to investing in technology as a key strategic pillar. Having a PMS, a booking engine that makes your direct sales possible (and cheaper), and a channel manager that allows dynamic rate changes are the musts. It is necessary to professionalize the sector and understand the importance of the correct data. Automating these activities, plus avoiding mistakes and speeding up processes, will allow you to care about your customers… key starting point for hospitality.
Who is our customer? Which segment is performing better every day of the month? This information will help us understand our demand performance to create a Forecast, including your monthly sales goal by segment. Once we look at past sales, small adjustments to the segments can affect exponentially even without changing rate plans.
Not long ago, most holiday hotels sold all their rooms to touroperators, making impossible maximizing revenue. Thanks to online distribution this has changed. Once you have the right technologies, and a sales strategy with real goals, you need to invest in your hotel’s website. Promote your hotel through Google Ads / Bing ads, and work on your positioning in metasearchers (Trivago, Tripadvisor, skyscanner…). Up to date more than 72% of travelers use them to find their accommodation.